Kobe Bryant is offically the most popular jersey in the NBA for the second year in a row. The list is formulated by the overall sales from NBAstore.com and the brick and mortar NBA Store located in the Big Apple. This might come as a surprise to many of you, but the two stores are having record years in respect to sales so the NBA does actually still have fans based on these numbers.

The Los Angeles Lakers continue to be the most popular team in respect to merchandise sales and have now been at the top for seven out of the last eight years. The Celtics, Cavs, Bulls and Knickerbockers round out the top five NBA squads that move merchandise.

Thirteen of the top fifteen players qualified for the 2010 Playoffs with only Chris Paul and David Lee not making the postseason. I do find it surprising that Tim Duncan, Dirk Nowitzki and Steve Nash didn’t make the list, but I guess they are getting older.

1. Kobe Bryant – Lakers
2. LeBron James – Cavs
3. Kevin Garnett – Celtics
4. Derrick Rose – Bulls
5. Dwight Howard – Magic
6. Dwyane Wade – Heat
7. Chris Paul – Hornets
8. Paul Pierce – Celtics
9. Kevin Durant – Thunder
10. Carmelo Anthony – Nuggets
11. Nate Robinson – Knicks/Celtics
12. David Lee – Knicks
13. Brandon Roy – Trail Blazers
14. Pau Gasol – Lakers
15. Rajon Rondo – Celtics