Anheuser-Busch has announced they are ending sponsorship for NASCAR’s number two series after the upcoming season. Busch just celebrated their 25th season as the title sponsor this year of the growing series. Anheuser-Busch is paying close to $10 million a year and announced they were pulling out to reassess marketing efforts and because they were beginning to dilute themselves with Budweiser and Busch. Here I thought Busch beer was always diluted. (ba dum dum) There is no announcement at this time who will take over sponsorship, but you can guarantee it will cost more than $10 million a year due to its growth in popularity. ESPN will become the sole source for television coverage this coming year for NASCAR so between the two I have no doubt they will find a quality suitor to take over sponsorship. Make sure in 2007 you “head for the mountains of Busch beer.”
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